Breakfast on Broadway Serves Up Podcasting as Its First Course for 2006
February to Focus on Metro NY's New Underground Dark Fiber Network
NEW YORK, NY --
-- 01/31/2006 -- The BREAKFAST ON BROADWAY seminar series
kicked off its 2006 campaign on January 19 addressing one of content
delivery's hottest topics -- podcasting. Attendees gathered at TELEHOUSE's
BROADWAY Center located at 25 Broadway in Manhattan, NY, to hear
presentations by Globix Media Services and Invisible Hand Networks that
covered the topic in its entirety.
The information presented illustrated that there are over twenty million
owners of MP3 players, over seventy-five percent of them have listened to
or downloaded podcasts, podcasting has exponential growth potential over a
relatively short-time period and it will impact the network significantly.
Among the many points covered by Globix Media Services, two were the focus
on the user experience and the trend towards greater mainstream adoption.
Users expect fast high-quality delivery similar to other content downloads.
Podcasts differ from streaming media by offering portable, on-demand access
to a myriad of content types including radio programs and video shorts
through its local download to a portable media device.
Globix highlighted organizations currently leveraging this technology
including Business Week, Nestle-Purina, Volvo, Absolut and IBM to
illustrate the enterprise's adoption of podcasting as a marketing vehicle.
In addition, Globix addressed the growing impact of podcasting on network
infrastructure, specifically network bandwidth and data storage.
"Since podcasts can be encoded (compressed) at different rates, the levels
of storage and bandwidth can vary significantly," said Kevin Van Wieren,
Business Development Manager of Globix Media Services. "Podcasting requires
a solid infrastructure to be successful."
The business models for podcasting discussed by Invisible Hand Networks
were advertising, pay per download and subscription services. Of the three,
advertising has a fifty percent share, which is split among banner
impressions, in-stream ads and sponsorship ads.
IHN's own evaluation of past patterns indicated that podcasting's peak
demand period is the first forty hours, and its traffic patterns have many
similarities to video games and other content downloads, albeit on
different time scales. The peak to mean ratio of this traffic makes it
essential to better manage bandwidth demand and pricing.
"With peak-based pricing models, podcasting will be unprofitable as long as
it is growing," said Nemo Semret, Invisible Hand Networks' President.
"Bandwidth is the largest cost factor and flexibility in managing traffic
and commitments is key to profitability."
February 15th's BREAKFAST ON BROADWAY will focus on the availability,
capacity and impact of a new, completely underground dark fiber network
connecting Manhattan, Brooklyn, Staten Island and New Jersey and how this
new route changes the area's telecom dynamic and the role of underground
networks in enterprise compliance solutions. Additionally, it focuses on
the paramount issues ISPs should be considering in today's marketplace --
technology, networking, client operations and physical locations.
About TELEHOUSE America
TELEHOUSE America is a carrier-neutral collocation space and services
pioneer. Since 1989, they have provided secure, power-protected
environments where customers house and operate their telecommunications and
network resources. Companies from a wide range of industries locate their
mission critical equipment at TELEHOUSE's collocation "meet-me-centers" in
NY or CA to profit from potential business opportunities that exist from
other TELEHOUSE customers. Among the many benefits of collocating with
TELEHOUSE is the ability to connect to state-of-the-art peering exchanges
in NYC (NYIIX; http://www.nyiix.net/) and LA (LAIIX;
http://www.laiix.net/). Through close ties to its European and Asian sister
companies, TELEHOUSE also can provide continuous, cost-effective operation
of network-dependent businesses globally. Please visit
http://www.TELEHOUSE.com or contact us at sales@TELEHOUSE.com.
(AMEX: GEX) is a leading provider of Internet infrastructure and network
services. Globix offers a comprehensive suite of services from network
bandwidth, to the management of your Web applications, servers, and
databases, to security, media streaming, and colocation. Globix and its
subsidiaries have operations in New York, NY, Westborough, MA, London, UK,
Santa Clara, CA, and Fairfield, NJ. For more information, visit
About Invisible Hand Networks
Founded in 1998, Invisible Hand Networks (IHN) is changing the way
bandwidth is bought and sold. IHN's innovative software platform, Merkato,
dynamically prices and provisions bandwidth in real-time, creating true
market-based bandwidth-on-demand services. IHN is based in New York, NY.
For more information, please visit http://www.invisiblehand.net
TELEHOUSE® is a registered trademark of TELEHOUSE International Corporation
Copyright© 2001-2002, TELEHOUSE International Corporation of America, all
E: Email Contact
PFS Marketwyse on behalf of Globix
973-812-8883 ext. 249
Invisible Hand Networks Contact:
P: 212-400-7416 x606
E: Email Contact
The Teleport; 7 Teleport Drive; Staten Island, NY 10311
Phone: (718) 355-2500; Fax: (718) 355-2517
SOURCE: TELEHOUSE America