|Bandwidth Market welcomes additional Network Service Providers
New York, NY (June 22, 2004) -- Invisible Hand Networks, Inc., (InvisibleHand) in partnership with Telehouse America, welcomed the
addition of several new Network Service Providers to their Metro New
York Liquid Bandwidth Exchange (LBX) during the first half of 2004.
Participants joining the LBX included Telefonica Wholesale, SE, of
Madrid, and San Francisco-based Yipes Enterprise Services.
The LBX enables Network Service Providers and buyers of IP capacity to
interact freely through InvisibleHand's Merkato™ pricing and
provisioning software platform.
The Merkato platform enables supply and demand based IP bandwidth
marketplaces in which price discovery and negotiation is fully
automated. The platform leverages economic theory and patented market
mechanisms to create an environment free of term or capacity
commitments. Instead, transactions are conducted automatically
through intelligent software agents according to a customer's
real-time needs, providing economic advantages to both buyers and
Guillermo Martinez, IP Services Director at Telefonica Wholesale
describes the LBX as "an effective environment through which we can
rapidly attract a wide variety of bandwidth consumers to our network,
at a very low cost of sales."
"Until now, companies and Network Service Providers interested in IP
capacity were only able to connect via lengthy negotiation processes,"
said John Shields, Executive Vice President, Director of Sales and
Marketing, TELEHOUSE America. "With the help of InvisibleHand's
software platform, we can now offer these companies the ability to
interact with multiple partners in an online Exchange, using a simple,
single point of interaction, which provides them with significant cost
savings over the previous model."
For Yipes, the key value of the LBX is opening an untapped market for
major IP consumers that were previously unable to be served under
traditional contract terms. "InvisibleHand's Merkato- based exchange
extends our reach into a new and growing marketplace. These customers
have a unique requirement for flexibility and scalability, which have
always been the key elements of our value proposition," said John
Peters, CEO of Yipes.
"This latest crop of sellers provides a huge boon for bandwidth buyers
and represents a natural evolution of our business" said Nemo Semret,
Chairman of Invisible Hand Networks. "Yipes' next-generation network
eliminates the inefficiencies of legacy technologies, just as Merkato
does with bandwidth pricing and allocation. Telefonica's participation
in the New York LBX adds a global network offering unparalleled
quality to international destinations. Both are great matches, as
evidenced by volume already far exceeding expectations."
The LBX has emerged as an ideal resource for connecting dynamic
bandwidth demand (from VoIP providers, data backup application
providers, online gaming vendors, audio/video streaming providers
etc.) with Network Service Providers eager to monetize network
About Telehouse America
Telehouse America is the originator and most experienced provider of
carrier-neutral, physically secure, power-protected co-location space
for some of the most successful technological and financial companies
in the world. Their facilities provide protected locations for
global, mission- critical technology systems to ensure the continuous
operation and success of network-dependent businesses around the
world. For more information, please visit www.telehouse.com Company
contact: Michael Vallone 212-355-2572 email@example.com or
Harrison Wise 212-725-2295 ext 29 firstname.lastname@example.org.
About Yipes Enterprise Services
Yipes Enterprise Services is the leading provider of managed,
end-to-end Gigabit Ethernet solutions for enterprise customers across
the U.S. Yipes offers a uniquely scalable suite of networking services
that combine the speed, simplicity and cost effectiveness of native
Ethernet with the seamless, granular scalability of Yipes proprietary
bandwidth-on-demand functionality. Yipes provides optical Ethernet
services within and across several major metropolitan markets
throughout the United States. These services include Ethernet-based
metro area networking, national area networking and high-speed
Internet access. For more information, visit www.yipes.com. Company
contact: Jamisen Myers 703-860-6805 email@example.com
About Invisible Hand Networks, Inc.
Founded in 1998, InvisibleHand is changing the way bandwidth is bought
and sold. InvisibleHand's innovative software platform, Merkato,
enables customers to dynamically price and allocate bandwidth,
creating true market-based bandwidth-on-demand services. Invisible
Hand Networks, Inc. is based in New York, NY. For more information,
please visit www.invisiblehand.net. Company contact: John Cahill