|On Demand IP Bandwidth Market Combines Low Costs With Unique Flexibility
New York, NY. (December 15, 2003) -- Invisible Hand Networks, Inc. today announced that Panasonic, Ltd. will use its MerkatoTM based service solution to buy IP transit bandwidth for its growing SDK Portal site. Panasonic will be able to reduce their overall costs by buying on a granular basis while gaining the flexibility to meet unanticipated bandwidth needs due to sudden spikes in user demand.
The service provides IP bandwidth based on need, real-time demand, and dynamic market pricing while eliminating traditional term and capacity commitments. Buyers save on average 30% on their bandwidth costs, some as much as 90%.
InvisibleHand’s Merkato software enables a demand-based marketplace that automates price discovery and negotiation, leveraging economic theory and patented market mechanisms. Transactions can be made manually or automatically through intelligent software agents, according to each customer’s needs. IP capacity is allocated in real-time in as little as 5-minute increments. The Merkato platform is available through InvisibleHand Services’ distributed real-time IP bandwidth market accessible at the leading carrier neutral facilities in the New York metropolitan area, as well as in Europe and South America through Merkato licensees.
Invisible Hand Networks, InvisibleHand, the Invisible Hand Networks logo and Merkato, are registered trademarks of Invisible Hand Networks, Inc. All other trademarks are property of their respective owners.
About Panasonic, Ltd.
Panasonic is a division of Matsushita Electric Corporation of America, the principal North American subsidiary of Matsushita Electric Industrial Co., Ltd., (NYSE:MC), one of the world’s largest developers and producers of innovative digital and other electronic products for consumer, business and industrial use. For additional information about the company, visit www.panasonic.com.
About Invisible Hand Networks, Inc.
Founded in 1998, InvisibleHand is changing the way bandwidth is bought and sold. InvisibleHand’s innovative software platform, Merkato, enables customers to dynamically price and allocate bandwidth, creating true “bandwidth-on-demand” services. Invisible Hand Networks, Inc. is based in New York, NY. For more information, please visit www.invisiblehand.net.