The InvisibleHand Technology Partnership Program is designed to reinforce the awareness and accelerate adoption of market-based pricing and allocation through the complementary products/technologies of leading technology companies. InvisibleHand Networks believes that pricing and allocation solutions deliver further value to clients when combine with the other critical infrastructure elements. The Technology Partner Program has been developed to provide a framework to build these relationships. Technology partners include networking equipment vendors who design and manufacture networking infrastructure, software vendors who develop billing, provisioning or OSS related services, and advanced technology companies including smart routing, distributed computing, etc.
Technology Partner Program Benefits include:
Heightened awareness through strategic and tactical marketing action
Long-term business relationship with InvisibleHand Networks
Expansion of market reach
Faster time to market
Expanded sales opportunities
Technology Partnership Attributes:
- Partner Training
- Product Training
- Solution Training
- Sales Training
- Technical Support
- Market Development Support
- Tactical Marketing
- Inclusion in InvisibleHand Web Site
- Right to Use Logo
- Marketing Collateral; Co-branding
- Public Relations
- Partner Press Release
- Early Access to Documentation
By offering partners product and/or solution training, InvisibleHand Networks provides a method for partners to successfully deploy and integrate with Merkato. In addition, sales training may also be employed to enable partner sales force to position and attract new sales opportunities based on Merkato’s value proposition.
InvisibleHand Networks offers its channel partners technical support to ensure that its customers are as satisfied with solutions provided by partners as provided by InvisibleHand Networks directly. InvisibleHand Networks technical support allows partners access to several sources of product knowledge, market management and monitoring information and assistance.
Market Development Support
InvisibleHand Networks will, upon request, work with channel partners to co-develop strategic approaches for positioning solutions and for attracting their unique customer base. Market development planning will also drive the tactical marketing programs described below, that can be employed by channel partners and by InvisibleHand to expand their respective customer bases.
Tactical Marketing Programs
InvisibleHand Networks Merkato Software has established a reputation in the market as a leading pricing and allocation solution through its technological vision, product uniqueness, and customer successes. Partners may choose to take advantage of the following marketing benefits:
InvisibleHand Networks partners are allowed to promote themselves and their relationship with InvisibleHand in a section of InvisibleHand Network’s Web Site, accessible from the main page. Through reciprocal links, partners can promote joint customer successes, integrated offerings and joint marketing efforts in addition to a general description of partner service offerings.
The InvisibleHand Logo can be used by partners to promote their relationship with InvisibleHand Networks.
Marketing Collateral; Co-Branding
Partners can have access to marketing collateral, including product brochures, application descriptions, case studies, and technical analysis. Upon request, InvisibleHand will work with channel partners to develop joint marketing collateral around agreed upon focus areas or programs.
Public Relations and Customer Success Stories
InvisibleHand Networks focuses its public relations efforts on customer successes and well-defined and deliverable value to mutual customers. Partners can take advantage of press releases, customer success stories, and case studies that will be posted on the InvisibleHand Networks web site and reported on in print media, and speaking engagements. In addition, InvisibleHand will offer qualified channel partners referrals upon request.
Early Access to Documentation
For channel partner business acceleration, InvisibleHand Networks will give preferential access to all reference documents for market management and administration, as well as for training of buyers and sellers in the Merkato marketplace. In addition, implementation information will be furnished to facilities that plan to augment their service offerings with liquid IP bandwidth marketplaces powered by Merkato.
Phase I – Application and Qualification
Potential partner companies are invited to join the partner program based on a defined set of technical and business criteria. This includes obtaining technical sponsorship from the InvisibleHand technology unit for a specific project.
Milestones: Project Application, NDA, Executed Program Agreement
Phase II – Verification Process
Technology Partner’s and Strategic Alliance Partners product(s) must undergo interoperability testing to ensure proper performance when integrated with InvisibleHand’s product. The interoperability testing requirements will vary project by project depending on the nature and complexity of each project. However, interoperability testing will typically fall into one of the two categories: Self-testing in partner’s lab or testing in an InvisibleHand lab. In either case, a technical representative from each company must be present at a designated testing facility to demonstrate the integration and interoperability of both products.
Milestones: Test plan, test result and approval
Phase III – Go-to-Market Process
Partners who have successfully completed the Verification Process move onto the Go-to-Market Process with the full InvisibleHand Technology Partner status. Each product that has satisfied the testing requirements and has been approved by the technology sponsor will be considered for sales and marketing engagement. This includes access to InvisibleHand’s logo program, sales & marketing materials and training, and referral programs. Joint PR opportunities as well as co-marketing opportunities are also available.
Milestones: Partnership Status, Training, Sales and Marketing Engagement
For more information or to speak to someone about our Partner Programs, please email us at firstname.lastname@example.org.